Effective toothpaste without warning labels
We removed the harsh ingredients you’ve been putting in your mouth twice a day.
4.8/5 Rated Excellent
Why Smiler?
Natural certified
99% natural origin ingredients so you always know exactly what you’re brushing with.
Fluoride free
A fluoride free alternative that cares for enamel using mineral rich, science backed ingredients.
No harsh chemicals
Made without sulphates, parabens, titanium dioxide, or unnecessary synthetics.
Benefits in every brush
Enamel protection
Hydroxyapatite actively remineralises enamel, giving your teeth the mineral protection they need daily.
Natural whitening
Lifts surface stains without harsh abrasives, using plant based ingredients that are gentle on enamel.
Sensitivity care
Active minerals smooth microscopic gaps in enamel to support sensitive teeth and daily comfort.
Fresh breath
Natural peppermint oils keep your mouth genuinely fresh, not just masked with artificial flavour.
"Didn't expect much at first, but I can definitely feel the difference! My teeth feel super clean and without all those harsh chemicals I was trying to avoid."
Emma M.
Verified Buyer
4.8/5 Rated Excellent
Microbiome friendly formula
Kind to sensitive teeth
30 day money back guarantee
Smiler 101
Smiler is a naturally certified, fluoride free toothpaste that supports enamel protection, cares for sensitive teeth, and contributes to a brighter smile. Our unique mineral formula delivers effective daily oral care without harsh chemicals.
Toothbrush for Life
With Smiler, you’ll always have a fresh toothbrush when you subscribe. Simply email us when it’s time for a replacement, and we’ll include a new bamboo toothbrush with your next order free of charge.
Shipping & Delivery
We ship all UK orders from our warehouse in the South of England.
Free shipping on orders over £50
48hr tracked delivery - £2.95
24hr tracked delivery - £4.95
You will receive tracking details by email once your order has shipped.
If you need any help with an order, please don't hesitate to contact our support team at support@smilerteeth.com
Money Back Guarantee
We’re that confident you’ll love our mineral toothpaste, if you’re not completely satisfied within the first 30 days we’ll give you a full refund, no questions asked.
Smiler 101
Smiler is a naturally certified, fluoride free toothpaste that supports enamel protection, cares for sensitive teeth, and contributes to a brighter smile. Our unique mineral formula delivers effective daily oral care without harsh chemicals.
Toothbrush For Life
With Smiler, you’ll always have a fresh toothbrush when you subscribe. Simply email us when it’s time for a replacement, and we’ll include a new bamboo toothbrush with your next order free of charge.
Shipping & Delivery
We ship all UK orders from our warehouse in the South of England.
Free shipping on orders over £50
48hr tracked delivery - £2.95
24hr tracked delivery - £4.95
You will receive tracking details by email once your order has shipped.
If you need any help with an order, please don't hesitate to contact our support team at support@smilerteeth.com
Money Back Guarantee
We’re that confident you’ll love our mineral toothpaste, if you’re not completely satisfied within the first 30 days we’ll give you a full refund, no questions asked.
Our ingredients
Strengthen
Hydroxyapatite
Natural enamel mineral
Fortifies enamel
Supports sensitivity
Shield
Xylitol
Natural plant sweetener
Helps reduce bacteria
Balances oral pH
Brighten
Papain
Natural fruit enzyme
Breaks down stains
Gentle brightening
Cleanse
Calcium Carbonate
Natural cleaning mineral
Controls plaque
Safe abrasive agent
Refresh
Peppermint Oil
Natural defence
Freshens breath
Cooling comfort
Polish
Silica
Natural polishing agent
Smooths tooth surface
Gentle stain removal
View full ingredients list
Glycerin, Aqua, Hydrated Silica, Hydroxyapatite, Calcium Carbonate, Glycolipids, Xylitol, Cellulose Gum, Menthol, Mentha Arvensis Leaf Oil, Stevioside, Papain, Aroma, Mentha Piperita Oil, Sodium Benzoate, Limonene
What customers say
Finally found a fluoride free option that actually works. My teeth feel just as clean, if not cleaner. No weird aftertaste either.
Sasha Y.
Verified Buyer
Cutting out harsh chemicals from my routine and this was an easy switch. Cleans well without all the junk.
Peter M.
Verified Buyer
Skeptical at first but genuinely impressed. Teeth feel smooth and clean all day. My dentist noticed the difference too.
Christa C.
Verified Buyer
Our industry under the microscope
Enamel protection
Fluoride free
Powered by Hydroxyapatite
No sulphates or parabens
All in 1 oral care
Natural certified
Gentle stain removal
Traditional
toothpaste
The natural solution to a healthier smile
First use
A fresh start
Feel the clean from day one. Gentle polishing agents smooth teeth, while mint oils leave lasting freshness.
Early benefits
A cleaner mouth
Xylitol helps support oral balance, reduce plaque, and keep your mouth feeling cleaner for longer.
With consistent use
Soothe & strengthen
Hydroxyapatite helps reinforce enamel and is gentle on sensitivity, while calcium carbonate boosts daily strength.
Ongoing brushing
A brighter, fresher smile
Papain and Hydrated Silica help gently lift surface stains for a brighter smile without the need for harsh abrasives.
As a daily habit
Your routine is working
Built to support ongoing enamel care and balance, this daily routine keeps your smile consistently fresh, strong and resilient.
Fluoride free
Sulfate free
Paraben free
No nasties
Cruelty free
Vegan
FAQs
What makes this toothpaste different?
Most toothpastes rely on fluoride, SLS, parabens, and harsh whiteners. Smiler is powered by natural ingredients that protect, strengthen and whiten without the harsh chemicals.
Can I use it if I have sensitive teeth?
Yes. Our fluoride-free toothpaste uses Hydroxyapatite to help fortify enamel and is gentle on sensitivity. The non-toxic formula is free from harsh ingredients that may cause irritation.
How long does a tube last?
A 75ml tube of Mineral Toothpaste provides around 60 brushes. A typical Smiler uses one tube per month by brushing twice daily.
What does it taste like?
Our Mineral Toothpaste offers a fresh Wild Mint flavour that provides a clean, cooling sensation without being overpowering. It’s the ideal mix of smoothness and freshness, leaving your mouth feeling crisp and refreshed.
Does this replace fluoride toothpaste?
Yes. Smiler uses Hydroxyapatite, the same mineral that makes up 97% of enamel. Backed by research, it helps fortify enamel and offers a natural alternative to fluoride for daily care.
Is it safe for kids to use?
Yes! Our gentle formula is made with 99% natural origin ingredients. It’s mild mint flavour is suitable for children age 3+.