4.8/5
Powered by nature
Supports enamel protection
Enhances natural brightness
30 day money back guarantee
Smiler 101
Smiler is a naturally certified, fluoride free toothpaste that supports enamel protection, cares for sensitive teeth, and contributes to a brighter smile. Our unique mineral formula delivers effective daily oral care without harsh chemicals.
Toothbrush for Life
With Smiler, you’ll always have a fresh toothbrush when you subscribe. Simply email us when it’s time for a replacement, and we’ll include a new bamboo toothbrush with your next order free of charge, forever.
Shipping & Delivery
We ship all UK orders from our warehouse in the South of England.
Free shipping on orders over £50
48hr tracked delivery - £2.95
24hr tracked delivery - £4.95
You will receive tracking details by email once your order has shipped.
If you need any help with an order, please don't hesitate to contact our support team at support@smilerteeth.com
Money Back Guarantee
We’re that confident you’ll love our mineral toothpaste, if you’re not completely satisfied within the first 30 days we’ll give you a full refund, no questions asked.
Smiler 101
Smiler is a naturally certified, fluoride-free toothpaste that supports enamel protection, cares for sensitive teeth, and contributes to a brighter smile. Our unique mineral formula delivers effective daily oral care without harsh chemicals.
Toothbrush For Life
With Smiler, you’ll always have a fresh toothbrush when you subscribe. Simply email us when it’s time for a replacement, and we’ll include a new bamboo toothbrush with your next order free of charge, forever.
Shipping & Delivery
We ship all UK orders from our warehouse in the South of England.
Free shipping on orders over £50
48hr tracked delivery - £2.95
24hr tracked delivery - £4.95
You will receive tracking details by email once your order has shipped.
If you need any help with an order, please don't hesitate to contact our support team at support@smilerteeth.com
Money-Back Guarantee
We’re that confident you’ll love our mineral toothpaste, if you’re not completely satisfied within the first 30 days we’ll give you a full refund, no questions asked.
Nature meets science
Natural certified
Formulated with 99% natural origin ingredients for effective daily oral care you can trust.
Fluoride free
A fluoride-free alternative that cares for enamel using mineral rich, science backed ingredients.
No harsh chemicals
Made without sulphates, parabens, titanium dioxide, or unnecessary synthetics.
Our ingredients
Strengthen
Hydroxyapatite
Natural enamel mineral
Fortifies enamel
Supports sensitivity
Shield
Xylitol
Natural plant sweetener
Helps reduce bacteria
Balances oral pH
Brighten
Papain
Natural fruit enzyme
Breaks down stains
Gentle brightening
Cleanse
Calcium Carbonate
Natural cleaning mineral
Controls plaque
Safe abrasive agent
Refresh
Peppermint Oil
Natural defence
Freshens breath
Cooling comfort
Polish
Silica
Natural polishing agent
Smooths tooth surface
Gentle stain removal
View full ingredients list
Glycerin, Aqua, Hydrated Silica, Hydroxyapatite, Calcium Carbonate, Glycolipids, Xylitol, Cellulose Gum, Menthol, Mentha Arvensis Leaf Oil, Stevioside, Papain, Aroma, Mentha Piperita Oil, Sodium Benzoate, Limonene
All your smile needs
Enamel protection
Hydroxyapatite makes up 97% of enamel and helps strengthen teeth to maintain the protective layer.
Natural whitening
Gently removes surface stains using plant-based ingredients, revealing a brighter smile.
Sensitivity care
Active minerals smooth microscopic enamel gaps to support sensitive teeth and daily comfort.
Fresh breath
Refreshing peppermint oils and menthol help keep your mouth feeling clean and fresh all day long.
A healthy mouth fuels a stronger you
Brain connection
Gum health has been linked to long-term cognitive support.
Immune balance
A balanced oral microbiome helps defend your body naturally.
Gut pathway
The mouth supports the gut by maintaining a flow of good bacteria.
Why Smiler?
Too many toothpastes force you to choose between harsh ingredients, or gentle formulas that don’t do the job.
We got tired of choosing between:
Chemical heavy "effective" toothpastes
Natural but weak alternatives
No thought for your health
We made Smiler to fix that.
Our mineral toothpaste removes harsh ingredients like sulphates, parabens and titanium dioxide.
Then replaces them with clean, effective ingredients that support your oral health and overall wellbeing.
What customers say
Finally found a fluoride free option that actually works. My teeth feel just as clean, if not cleaner. No weird aftertaste either.
Sasha Y.
Verified Buyer
Cutting out harsh chemicals from my routine and this was an easy switch. Cleans well without all the junk.
Peter M.
Verified Buyer
Skeptical at first but genuinely impressed. Teeth feel smooth and clean all day. My dentist noticed the difference too.
Christa C.
Verified Buyer
FAQs
What makes this toothpaste different?
Most toothpastes rely on fluoride, SLS, parabens, and harsh whiteners. Smiler is powered by natural ingredients that protect, strengthen and whiten without the harsh chemicals.
Can I use it if I have sensitive teeth?
Yes. Our fluoride-free toothpaste uses Hydroxyapatite to help fortify enamel and is gentle on sensitivity. The non-toxic formula is free from harsh ingredients that may cause irritation.
How long does a tube last?
A 75ml tube of Mineral Toothpaste provides around 60 brushes. A typical Smiler uses one tube per month by brushing twice daily, so two tubes last approximately two months.
What does it taste like?
Our Mineral Toothpaste offers a fresh Wild Mint flavour that provides a clean, cooling sensation without being overpowering. It’s the ideal mix of smoothness and freshness, leaving your mouth feeling crisp and refreshed.
Does this replace fluoride toothpaste?
Yes. Smiler uses Hydroxyapatite, the same mineral that makes up 97% of enamel. Backed by research, it helps fortify enamel and offers a natural alternative to fluoride for daily care.
Is it safe for kids to use?
Yes! Our gentle formula is made with 99% natural origin ingredients. It’s mild mint flavour is suitable for children age 3+.